Geri Anasayfa

Detay


INVESTIGATION OF THE DETERMINANTS OF PROFIT MARGIN: AN APPLICATION ON TOURISM BUSINESS

Abstract
Profit is an issue that is associated with cost and volume regarding managerial accounting. The profit margin indicates the proportional relationship between sales and profits. Companies can be separated into two groups as having high-profit margins and low-profit margins. Tourism companies can also be evaluated within these two categories according to the service they offer. This study aims to investigate the determinants of profit margin in tourism companies. The accommodation and food/beverage companies operating in the NACE (The Statistical Classification of Economic Activities in the European Community) 2/I sector constitutes the sample of this study. In the relevant sample, the data of profit margin, current ratio, financial leverage ratio, total asset size and number of employees obtained from 334 tourism companies in 21 different countries are used. The study period is determined as from 2007 to 2016 covering the largest data set. The results obtained from this study, in which various econometric analyses(the fixed effects model and the random effects model) are conducted, not only determine the factors that would affect the profit margin for tourism companies but also reveal what is required for them to become more profitable. According to the analysis results, it is detected that the current ratio and the asset size positively affects the profit margin whereas the financial leverage ratio and the number of employees negatively affects the profit margin for the sample companies.

Keywords
Profit, Profit Margin, Tourism, Tourism Enterprises